City Buns

BRANDING | LOGO
City Buns is a small storefront located in Westchester,PA that focuses on the delights of cinnamon buns. Their values focus on quality ingredients and a joy for a sweet treat that could be enjoyed at any time of day. 

I crafted a sweet and vibrant identity that displays a modern spin on the classic Scandinavian treat. The logo feels bouncy and full, mimicking the spiraling shape of cinnamon buns. This doughiness creates and approachable and recognizable logo that feels just right. 
AGENCY
Cohere

ART DIRECTION
Victoria Costa

Illustration Style

The illustration style builds off of old Swiss illustration, with large flat shapes that overlay and feature scallops and sans-serif type. The limited color palette showcases slightly desaturated primary colors, another reference to Swiss design and illustration style. Pairing with the bold logo, there is a sense of comfort and simplicity. 
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